Day 75 - 10 Startups. 13 Intense Weeks. PR tactics – from courting the press to tweeting at Katy Perry [Video on @TNW]
In episode 11 in our video series following the Springboard Mobile accelerator in London, we’re looking at the teams’ approach to PR. With the first of three demo days just a few days away, the teams need to think about how they will get the word out about what they do. Flitto, We Are Pop Up, I Judge Fights and House Map tell us about their individual approaches, from contacting the press to sending tweets to pop stars.