Russell champions the mobile channel for Google, communicating with publishers, developers and advertisers throughout the world. Previously, Russell was an early employee of AdMob, before it was acquired by Google in 2010. He has been in mobile marketing since 2000 and has subsequently been involved in thousands of campaigns. Before that he spent many years in marketing on both the agency and clientside. Russell is a previous Global Chairman of the Mobile Marketing Association, a founder of Mobile Monday in Germany and is a prolific writer about all things mobile.
